Requirement:
The TV spot message "A new driving experience" was to be communicated in a public space. The impressive driving characteristics of the Audi A5 were demonstrated by kite control. Comparison with a floating dragon reflected characteristics such as precision, high performance and beauty.
 
Implementation:
the kite was a controlled one with a span of about twelve meters that floated above the advertising space. It was made of fine light metal, covered with special silver material and installed on a specially designed structure.

Locations:
 Berlin - Unter den Linden 3 (Kronprinzenpalais)
 Frankfurt am Main - Reuterweg / Alte Oper

Requirement:
Allan Quatermain's task of unifying the strength of seven was to be reflected as the core statement of the placard. Traditional giant posters were to be highlighted here using creative elements.

Implementation:
the hero was emphasised by using an inflatable 3D element shaped like Sean Connery's head with a hat on. The inflated Quatermain was installed above his 2D picture using scaffolding installed in front of the motif and hence projected impressively both in front of and above the giant poster. The motif - was this crowned, or rather hatted.

Locations:
 Cologne,  Munich,  Düsseldorf

Requirement:
Spatial reproduction of the Spiderman trademark

Implementation:
white ropes knotted into a net sprang out of the hand of the Spiderman as shown. Over 1,500m of rope was used at the various locations

Locations:
 Berlin,  Düsseldorf,  Frankfurt,  Hamburg, Munich