The longest message of love in the world

"The longest message of love in the world", a joint campaign realised by the city of Berlin and Deutsche Telekom will decorate the shaft of Berlin's TV tower until 30 May 2010. For some time Telekom had appealed on its home page for online messages of love as part of their "Rain of Roses" campaign.  Selected messages have now been put together for installation on the TV tower.  Other elements of the envelopment include the Berlin World Athletics Championships mascot and Berlin's city logo.

BlowUP media project and its managing director Werner Doeker are responsible for the project’s technical implementation.  For the second time in its history blowUP media project has realised a spectacular campaign for Deutsche Telekom involving Berlin's TV tower.  In 2006 the outdoor advertising specialist applied posters to the towers globe and converted it into the world's biggest magenta football for Deutsche Telekom.

5,910 square meters of vinyl netting have been printed, tailored and then fixed to the tower by climbers. The special feature here is that no damage was to be caused to the tower's outer surface. Innovative technology was used to ensure a technically secure means of fastening the shaft envelopment in place that wouldn’t harm the tower's architectural character. This design idea has now been used for the third time after the envelopment of Dubai's World Trade Centre using 17,200 square meters of material and the fixing of posters to the Berlin TV tower's globe.

"The round shaft and the conical but irregular shape of the building presented us with unique challenges" commented Werner Doeker. "We were able to successfully implement envelopment with the aid of experienced and professional production and assembly teams coupled with knowledge of the building gained from the 2006 poster campaign.

Overall a project featuring many superlatives. Entry in the Guinness Book of Records for the world's longest love message is pending and the implementation time may be a record too. Just one month’s preparation time, during which blowUP media project coordinated and resolved all legal, safety and design questions and did the printing and the tailoring of fourteen individual envelopment material segments.

"This proves once again that we're the specialists in unusual outdoor advertising projects, being able to realise unique campaigns of extraordinary scale very quickly", Doeker summed up.