135,000
Average daily footfall
ALEX is the digital landmark of the vibrant Alexandrium Shopping Centre in Rotterdam. This three-sided 21m² LED screen dominates the central junction where three shopping streets converge. A wide audience shops in this retail environment: young families, fashion enthusiasts and trendsetters, the ideal mix for brands aiming to be seen at the decisive moment of purchase. With ALEX, brands enjoy maximum creative freedom. Campaigns can run separately on each screen or be activated as one dynamic whole. A consistent design, branding across all sides and 360° moving graphic elements deliver a premium DOOH campaign that stands out from any other screen.