100,000
Average daily footfall
120 m² traffic hotspot in the heart of Cologne! As a major transport hub, Barbarossaplatz connects Cologne city centre with the Südstadt and the neighbouring university and student districts. Just around the corner, Kwartier Latäng and Zülpicher Straße are known for their lively bar and club scene. Located at this busy junction and along several tram routes, the Giant Poster is visible from multiple directions and reaches a young, trend-conscious audience of students, young professionals and Cologne locals moving between university, office and the lifestyle of Südstadt.