Hoog Catharijne | Clarenburg

Each year, more than 4 million people pass through this busy entrance to Hoog Catharijne, walking directly towards this 15m² LED screen. This makes it an ideal location for reaching the Utrecht local audience. The passageway is mainly used by city residents who walk straight from the shopping centre to the well-known Steenweg, one of Utrecht’s busiest shopping streets. In addition to regular visitors, the route also attracts many students, day-trippers and tourists heading into the city centre. The screen is located in a narrow passage, meaning campaigns naturally command attention.