96,000
Average daily footfall
NEO is a unique installation, designed to follow the contours of the glass façade above the main entrance of the busiest shopping centre in the Netherlands. Hoog Catharijne, in Utrecht, attracts over 35 million visitors annually. The transparent screen is suitable for holographic content, making it an impressive high-tech innovation. Thanks to its high level of transparency, state-of-the-art design, and capabilities for 3D and holographic applications, NEO amplifies the impact of brand campaigns. NEO turns every advert into a striking statement. Want to stand out even more? Pair NEO with an activation on the station square in front of Hoog Catharijne, creating immediate interaction with your target audience.