Hoog Catharijne | Pillars

Pillars in Hoog Catharijne provide maximum visibility in the busiest shopping centre in the Netherlands, with 35 million visitors each year. Located between Utrecht Central Station and the city centre, the screens surrounding the columns immediately draw attention upon entry. In both the North and South passageways, there are three columns on each side, ensuring brand visibility in both of the shopping centre’s main pedestrian routes. These 360° screens offer creative freedom and an impressive visual impact. The dynamic LED strips enhance the effect, making the campaigns impossible to miss. In this way, the Pillars ensure that brands can communicate their message in a striking way.