Hoog Catharijne | The Emerald

The Emerald is a four-sided LED screen of nearly 60 m², hanging from the ceiling of the Hoog Catharijne shopping centre like an impressive digital chandelier. Hoog Catharijne is the busiest shopping centre in the Netherlands, attracting 35 million visitors annually. Through creative use of the screen, a visual spectacle can be created. Think of consistent branding running across all four sides, graphic elements that make use of the square bars above and below the screen, and dynamic 360° moving content. This ensures your campaign stands out to the fullest, turning The Emerald into a true eye-catcher. By combining a DOOH campaign with an activation beneath The Emerald, the location becomes a complete branding experience.