Gold AMMA Award for Best Creative Media Use
June 8th, 2026
We are incredibly proud to have won the Gold AMMA Award for Best Creative Media Use at the AMMA Awards in Brussels on Thursday 4 June. Together with Billit and LDV United, we received this award for a campaign in which media formed an integral part of the campaign concept.
The campaign behind the gold
The Best Creative Media Use category recognises campaigns where media becomes part of the idea itself. Together with LDV United, we developed a Special Build for Billit on the Leien Zuid in Antwerp. A 160 m² scaffold banner was transformed into a giant paper invoice that gradually disappeared into a shredder over a two-week period. In doing so, the message “Goodbye paper invoicing” was made tangible through a large-scale visual installation. The campaign stood out because the medium played a key role in the idea behind it.
Strong results for Billit
The campaign ran from 13 to 26 October 2025 at a location with approximately 80,000 passers-by each day. In total, the installation generated more than one million contacts. Alongside its strong visibility in Antwerp, the campaign attracted significant attention across the media and advertising industry.
The impact extended beyond awareness alone. During the campaign period, Billit achieved a 50% increase in platform registrations and a 40% increase in new customers compared with its usual intake. These results demonstrated how creative media use can contribute directly to tangible business objectives.
Recognition for Creative Media Use
This Gold AMMA Award is a meaningful recognition of what can be achieved when a strong idea, an ambitious client and thoughtful execution come together. We would like to thank Billit and LDV United for their trust and collaboration throughout the project.
We would also like to thank the AMMA Awards jury for this recognition. Seeing this campaign awarded Gold in the Best Creative Media Use category is something we are extremely proud of.
