Largest open-air digital art gallery of the Benelux

blowUP art x Marcel van Luit

With the impactful art exhibition of Marcel van Luit, globally renowned for his visualized dreamy scenarios, blowUP media Benelux make exclusive art accessible to the people on the streets. This collaboration between Marcel van Luit and blowUP media will be seen on more than 55 screens in 10 cities including Amsterdam, Antwerp, Utrecht, Brussels, Rotterdam and Knokke. The most prominent digital landmarks of blowUP media’s DOOH networks “Frontline” and “The Collective” showcase the immersive content of this contemporary artist from the Netherlands.

Ernst Vos, CCO blowUP media Group/MD Benelux:  “With blowUP ART we redefine the functionalities of our architectural media sites. Moving new media technology into ART & Design and simply have a positive impact on people and the public domain. We are very excited about this exclusive partnership with Marcel van Luit in Belgium and in the Netherlands“.

My purpose with my art is to touch as many people as possible with my work. This collaboration with blowUP media allows everyone to enjoy and access my art through somewhat of an open-air exhibition. The quality and innovative screens of blowUP media seamlessly fit with my vision. As we live in such a busy world, with many things rushing passed us, I hope my art can bring some peace and inspiration,” says Marcel van Luit.


The Green | Knokke

The Emerald | Utrecht | Hoog Catharijne


About Marcel van Luit
Marcel van Luit, best known for visualizing dreamy scenarios, is a contemporary artist from the Netherlands with worldwide success. Marcel plays with tones, darkness and light to create compelling new worlds. His work has been shown at leading art galleries from Paris to Los Angeles, Sao Paulo, Shanghai and at Art Miami, to name a few. Marcel creates commissioned art pieces for clients like Lionel Richie, Post Malone and Paris Hilton. And uses his work to convey life lessons to his sons. His messages are mostly about hope, trust and love. Marcel would like to show that when you imagine, anything is possible. In his creative process he looks through the eyes of a child. With wonder and an unlimited amount of fantasy, he creates worlds he would like to escape to himself when life gets dark sometimes. In doing so he aims to touch people with the emotions and comfort that his work brings.