Netflix x HUB
High-impact OOH campaign for Bridgerton season 4
For the launch of the fourth season of Bridgerton, the campaign aimed to build hype and become the talk of the day. A striking Out-of-Home campaign was developed to grandly announce the return of the popular series. By focusing on experience and impact, the streets of Belgium temporarily became part of the world of Bridgerton.
OOH Special Build with 3D elements and lighting
The campaign featured impressive Giant Posters with large 3D masks and integrated lighting. This Special Build added an unexpected and theatrical element to the streetscape, fully aligned with the extravagant style of Bridgerton. The combination of scale, depth and light immediately captured attention, creating moments where passers-by stopped in their tracks.
Premium Out-of-Home locations in Antwerp and Brussels
The campaign was rolled out across two prime locations: the elegant Sablon district in Brussels and the busy Teniersplein in Antwerp, strategically positioned between Central Station and the Meir. These locations ensured maximum visibility among a broad audience. By appearing in high-footfall areas, the campaign became a natural part of people’s daily routes and a topic of conversation on the street.
OOH campaign delivery: from coordination to production and installation
As blowUP media, we were responsible for coordinating all stakeholders, including We Make You Happy, Wavemaker and WPP OOH Belgium. In addition, we handled the production and installation of the bespoke banners for this unique setup. Through close collaboration and precise execution, the creative concept was translated into a technically refined and impactful campaign.
