Giant Posters
Large format advertising evokes emotion and
creates positive association with brands
Build a brand that people love
Giant Posters ensure ownership with their spectacular size and unique emotional effect. They are the absolute eye-catcher in the largest cities in Belgium and distinguish themselves from all other media.
Giant Posters – also called scaffold banner advertising within Out of Home – create ownership with their spectacular size and unique emotional effect. They are the absolute eye-catcher in the largest cities of Belgium and stand out from all other media.
Giant Posters are the perfect canvas for brand messages and the ultimate medium for long-term brand building and emotional brand engagement. In addition, this form of Out of Home offers the opportunity to enrich campaigns with specials and 2D or 3D objects. See more about what we do with special builds with our in-house creative agency HUB.
Positive impact with Giant Posters
Giant Posters contribute to temporary renovation sponsorship in cities. Scaffold banner advertising encourages periodic renovations, helps property owners finance necessary maintenance and hides unsightly construction scaffolding from view. In addition, since 2014, all our Out of Home campaigns are printed on ECHO®, the sustainable scaffold banner made entirely from recycled PET bottles and 100% PVC free.
Return on Emotion
Out of Home campaigns have a measurable effect on both brand image and purchase intent. Larger sizes have a significantly stronger effect. The sheer size, ownership of a physical location, and long visibility lines allow for longer viewing times for audiences.
Giant Posters are extremely visible and create an emotional connection with consumers. Large format stands for pure emotion, premium brand perception and brand dominance. Giant Posters ensure high active brand awareness and have a positive effect on brand value and consideration.
