HUB: the creative partner for (D)OOH campaign
At HUB, we are experts in developing innovative (Digital) Out of Home campaigns. We advise brands and media agencies on how to use (D)OOH to generate maximum attention and engagement from their target audience.
Using our large-format locations, technological innovation and creative team, we create brand experiences that make passers-by that make passers-by stop and take notice.
Across both the premium digital network Frontline® and our Giant Poster locations, we go beyond traditional outdoor advertising. With every project, we push the boundaries of creativity, technology and innovation. We deliver campaigns that are as powerful and inspiring as they are effective.
Digital Out of Home Content
With HUB, campaigns gain extra impact on our digital landmarks. Thanks to 3D, holographic and other innovative formats, ads capture attention instantly. We collaborate and elevate content to a higher level, ensuring the target audience won’t forget the (D)OOH campaign.
DOOH content advice
Optimise your Digital Out of Home content with guidance from HUB.
Digital Experiences
With Digital Experiences, every brand makes a unique impression. Whether it’s the Experience Cube in a busy square, the Motion Cube in a shopping centre, or spectacular video mapping on iconic buildings, these creative possibilities allow us to create flexible DOOH specials that are impossible to miss.
Experience Cube
An impressive digital cube that serves as a brand platform in squares or at events, immersing passers-by in a complete brand experience.
Motion Cube
A four-sided LED cube at eye level that creates 360° brand experiences and instantly captures attention in busy locations.
Video mapping
Project artwork, a message, or the latest product onto striking buildings for maximum impact.
Giant Posters
With Giant Posters, HUB transforms standard outdoor advertising into creative specials. From special builds and lighting elements to optical illusions, murals, and stickered staircases, we turn every location into a brand experience. In this way, campaigns come to life on façades, scaffolding banners, and other large-format surfaces.
Special builds
Giant Posters made even more special with creative additions such as 3D objects, integrated screens, or frames adorned with flowers.
Lighting elements
Giant Posters with integrated lighting effects that give campaigns an extra dimension.
Optical illusion
Using clever perspectives and depth effects, we create visual illusions that surprise passers-by.
Stair Stories
Take over with stickered staircases that guide passers-by through the campaign.
Murals & creative canvas
Façades are transformed into artworks in which campaigns are seamlessly woven.
Placemaking
HUB transforms everyday locations into places where brands stand out. Whether it’s shopping centres, busy city squares, events, trade shows, or festivals, activations, interactive experiences, and temporary pop-ups create maximum impact at every location.
Brand activation
Creative brand activations strengthen campaigns by actively engaging the target audience, keeping brands top of mind.
Interactive experience
Through interactive experiences, we involve the target audience in the campaign, for example via augmented reality or digital games.
popUP
With pop-ups, we temporarily put brands in the spotlight and create original brand experiences in busy locations.
From idea to execution: one partner for (D)OOH specials
Choosing HUB means efficiency and impact. As part of blowUP media, we provide direct access to premium outdoor advertising locations, eliminating the need for external parties to add a creative layer to campaigns. We translate briefings into creative concepts and ensure a high-end execution. Everything under one roof, with no detours. Whether it’s a digital landmark, scaffolding banner, or brand activation, HUB manages the entire process from concept to realisation. This not only saves time and costs but also ensures your campaign always aligns seamlessly with the possibilities of the location. One partner, maximum impact.
Why creative out of home campaigns truly make an impact
A standard ad may be seen, but a creative (D)OOH campaign is remembered. Distinctive concepts surprise passers-by and generate engagement. Through innovative formats, original additions, and activations, your brand becomes more than just a message. Creative campaigns drive higher brand recognition, increased interaction, and a lasting impression on the target audience. Whether you want to make an impact with scaffolding banners, a digital 3D campaign, or an interactive pop-up, HUB creates campaigns that do more than just generate reach. They deliver brand experiences and lasting impact.
Innovation and customisation in out of home specials
No brand or campaign is the same, which is why customisation is central. Original concepts are combined with technical expertise and the use of premium locations across Belgium. Thanks to in-house expertise, every idea can be translated into a surprising and technically feasible execution, from special builds on scaffolding banners to holographic content on digital screens. The boundaries of what is possible in out of home are constantly being pushed, with attention to detail and a premium finish. This results in a campaign that is not only innovative but also perfectly aligned with your brand’s identity. HUB is the creative partner that goes beyond standard outdoor advertising, presenting brands in a striking way.
