Lifting weights on the busiest shopping street of Antwerp
To make Belgium enthusiastic about making fitness a ‘basic’, an easily accessible, fun and very special fitness strength equipment has been set up in the heart of Antwerp. In this way, passers-by will not only be enthused to flex their muscles whilst shopping, but also encouraged to make exercise a habit. The special build and activation turned heads and was an actual traffic stopper with passers-by trying the lift the weights themselves. The special build is powered by HUB.