H&M x blowUP media

Special floral collaboration with H&M in Antwerp

In collaboration with local Antwerp artist Bloomette, we realized a tailormade creative addition to the campaign for H&M. All sorts of silk flowers in different shapes and colours have been attached to the Giant Poster, creating an extraordinary 3D effect. More than 700 flowers are handpicked for this campaign, which were re-used once the campaign was taken down.