Samsung x blowUP media

A show-stopping life-size Flip phone in the heart of Antwerp

Blending futuristic tech with iconic style is what this campaign represents, rewriting the rules of engagement on the Meir in Antwerp. Passers-by were truly amazed by the ultimate throwback-meets-modern experience with the giant Flip phone on the banner and immersived themselves with the campaign by taking photos of it and with it in the optical illusion mirrors. The integration of the mirrors and the movement of the phone added major stopping power to the campaign and turned thousands of heads. An iconic brand activation definitely not to be missed!