Average daily footfall
In the middle of Munich's most popular shopping street, Neuhauser Strasse, brands benefit from a top shopping location and huge awareness among a young and educated target group. As an important Munich monument, the Old Academy also offers a high-quality framework for brand building. Right at the point of sale you will meet high earners who enjoy themselves and who are in a shopping mood and open to trendy brands. Next to the location, for example, the luxury department store Oberpollinger attracts trend-conscious Munich residents. City trip fans are also out and about here and admire the cultural highlights in the vicinity, as are business people who spend their lunch break in the numerous surrounding restaurants.