The Arcade

The Arcade is a 32m² digital out-of-home location in the covered Frederikstraat in Tilburg. This modern shopping street connects Pieter Vreedeplein with Heuvelstraat and is home to a variety of fashion and hospitality outlets. The Arcade consists of four high-quality screens, two on each side of the street, allowing visitors to literally walk through the campaign. Brands can use the screens in various ways: they can display the same content across all screens, use each screen individually with its own message, or place content diagonally opposite each other. This flexible setup offers creative opportunities to capture the audience’s attention. Through The Arcade, brands can convey their message in an original and engaging way.