100,000
Average daily footfall
The Cube - spectacular 360° brand experience at the western end of Ku'damm, Berlin's No. 1 shopping boulevard. The Cube, the wrapping of the famous Cadillacs sculpture, has everything brands dream of: above all, mega traffic! Rathenauplatz is an important hub in City West, where four busy streets converge. In addition, The Cube, with its four huge areas, offers gigantic radiance and a complete all-round view of the brand. And that for a broad target group: urban, mobile and on the way to shopping, trade fairs, jobs or trendy bars. In Charlottenburg-Wilmersdorf everything is a little more elegant and classy than usual in Berlin. Here, people appreciate high-quality products and enjoy a sophisticated, cool Berlin lifestyle.