The South Mile Stairs


Average daily footfall

100 m2

10.00m x 10.00m



Make a brand statement in shopping mall Hoog Catharijne, the busiest retail hub in the Netherlands, with full wrapping of the Stairs. This location concerns the South side, but can be combined with the North side. The 'Stairs' are a huge eye-catcher that passers-by cannot ignore, especially in combination with stickers on the walls. Upon arrival on the first floor, a matching digital campaign on the screen reinforces The South Mile; the perfect complement to this brand experience.