The Green in Knokke

blowUP media Belgium launches new digital Out of Home screen The Green in Knokke: surrounded by a 100m2 vertical garden with CO2 reducing plants

With the aim of continuously improving their ecological footprint, large format (digital) Out of Home media owner blowUP media Benelux has launched a new 40m2 premium digital OOH screen in Knokke: The Green. Surrounded by a 100m2 vertical garden with carbon dioxide reducing plants, this impressive high-quality digital screen is situated in the heart of Knokke right on the popular and renowned shopping street, Lippenslaan. The living wall helps the municipality of Knokke to make the urban city centre more attractive and create a positive effect on the wellbeing of city dwellers and visitors. Knokke is the newest addition to Frontline, the digital OOH network of blowUP media Benelux which is already a success in
Antwerp, Ghent and Brussels. The vertical garden fits into the sustainable ambition of blowUP media Benelux, to maximize positive impact and is the next step in their path to sustainability, in addition to ECHO® – the 100% upcyclable Giant Poster material.

A symbiosis between nature and technology
With this new full motion digital screen in Knokke, blowUP media Benelux will allow their clients to activate their brand by using impressive and attention-grabbing images to reach their target group on the Belgian coast. Green spaces are shown to maximize visual impact and greenery on walls helps in the fight against reducing the amount of carbin dioxide in the atmosphere and thus contributes to a better climate. Approximately 1,000 kilograms of net CO2 per year will be absorbed by this vertical garden at the Lippenslaan in Knokke. The fourteen different types of
plants that are used can encourage biodiversity by attracting local birds and insects to this urban area.

With this concept, blowUP media have created an environment that guarantees emotion and higher brand awareness to brands, connecting them to their target group with great impact. The eye-catching corner location is situated right in the heart of Knokke’s shopping district at the busiest access road Lippenslaan and has nearly 5 million passers-by per year. This location attracts a daily mix of residents, holidaymakers, second resident owners and visitors. Knokke welcomes a big influx of tourists, commuters and shoppers all year round. The high season runs from the Easter holidays to the end of September. The city hosts big retail brands as well as upmarket luxury brands and is the ultimate location to reach a high-spending audience.

Ernst Vos, Chief Commercial Officer blowUP media Group: “Day in and day out we strive to be an icon in our industry, accelerating our business by diversification and creating long term value and growth. We are a relatively small, but purpose driven organisation and I believe we can make BIG changes and have an important role to play in the cities we are active in. In recent years it has been our focus to increase the uptake of bio-based materials through ECHO®, with this GreenTech vertical garden in Knokke, we take positive impact to the next level.”

Martijn Stefels, Managing Director blowUP media Belgium: “It gives enormous pride to develop a digital site that instantly becomes a city landmark. Connecting the dots between all stakeholders, city, audience and advertisers in such a unique way.”

Wessel van Eeden, Global Marketing Director Justdiggit: “Our partner blowUP media helps us reach new target groups and create more awareness in regards to our solution to climate change. Besides Antwerp, Ghent and Brussels, thanks to blowUP media we are now also able to tell our story through the brand new screen in Knokke as well. The best part is that this screen is surrounded by green: exactly what we stand for!”

Frontline
With Frontline blowUP media Benelux offers advertisers a digital Out of Home network in the shopping hearts in Belgium. Premium plus screens at landmark locations in Antwerp, Brussels, Ghent and Knokke, creating a unique position in the Belgian digital Out of Home landscape. By becoming a significant icon within the landscape, advertising with Frontline gives brands a unique opportunity in the digital OOH world. In addition to these full motion screens, Giant Posters and popUP experience stores also belong to the portfolio of blowUP media Benelux.